In the preliminary phase of understanding buyer personas and identifying the platforms to reach them, it often emerges that our ideal audience frequents several social media networks.
Instead of embarking directly to create new marketing assets, I believe in insightful groundwork. Therefore, my process initiates with thorough competitor research, utilizing resources like Facebook’s Ad Library, providing an insightful start to craft bespoke marketing strategies
SMM Ad Platforms
Different categories and keywords can be explored to view all the ads run by an advertiser and ascertain their duration.
It’s a logical deduction that recurring ads or those that have maintained an active status for an extended duration must be successful. If not, the advertiser would likely have explored additional alternatives.
I utilize this approach as an element of competitor research. This research informs the development of my own creative content, incorporating aspects present in the ads run by my competitors.