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In today’s digital landscape, it’s paramount that almost every marketing initiative factor in a budget for Google and Bing Pay-Per-Click (PPC) advertising. Why so? Simply because these platforms cater to a pool of users displaying active intent toward your target search phrases. PPC advertising not only offers a chance to attract potential customers but also allows you to distinctively position your brand in line with user search queries, thus driving optimum visibility and lead conversion
Below are a few advanced examples for Google Ads:
Google Search Ads examples
Google Sheets can serve as a dynamic ad content source for Google Ads. You can run a Google App script to extract data from any location with an API endpoint to use as fresh, dynamic ad content.
For instance, advertising a limited batch of a product can enhance urgency among prospective buyers. This can be achieved by providing an actual count instead of vaguely indicating a limited supply.
Example:
This strategy is executed by importing the data via the ad customizer function from our Google Sheet:
We can manually update the Google Sheet or use an API call to automatically update this daily.
This provides us with this result:
