In the ever-evolving field of Digital Marketing, numerous acronyms are used, some of which you may not be acquainted with. Recognizing that this website employs some of these acronyms, I have provided clear explanations for each to ensure comprehensive understanding.
While this is not an exhaustive list of the digital marketing space, it should provide more context for this site.
Acronyms explained
API stands for Application Programming Interface.
It is an application, which allows another application to talk to it. The beenfit here is that we do not manually have to, for example, pull CRM records but can use the API to programmatically pull the information needed.
Apple’s ITP, or Intelligent Tracking Prevention was introduced in 2017.
Changes iun 2019 then reduced the expiration date of client-side cookies set to only 7 days or 24 hours.
However, with new server-side tagging technologies this problem can be partially resolved.
A CRM is a Customer Relationship Management system. These systems are used to capture and manage lead and customer information in one central location.
Some popular CRMs are Salesforce and Hubspot among others.
In order to improve conversions, we conduct CRO, or conversion rate optimization.
The goal here is to increase conversions with the same amount of traffic, rather than simply increase the traffic amount.
Many elements of the conversion can be tested to improve, the call-to-action (CTA), color, form length etc.
A call-to-action, or CTA, is used to tell a website user to take a specific action. This can be, for example, an add to cart button.
GA stands for Google Analytics, and is a very popular and widely used web analytics platform.
While the base version is free up to 10 million server calls, there is also the GA360 , paid product, for enterprise level users.
GDS, or Google Data Studio, is a free data virtualization tool provided by Google that can be used instead of Tableau, PowerBi etc.
A Tag Management platform, such as Google Tag Manager, GTM, is highly useful in publishing advertising tags with version control and debug functionality vs. simply including these in the pages source code.
While this abbreviation is not widely used, I simply chose HS for Hubspot for internal work. Hubspot is a popular CRM system to manage customer/lead data.
You may have heard about Natural Language Processing, NLP for short, more recently given the growth in adoption of AI systems such as Open AI’s GPT etc.
This field in AI has come an extremly long way to help computers understand language in much the same way as humans. Some examples can be changes in Google’s search algorithm to focus much more on intent, thus understanding what different search queries actually mean.
Personally identifiable information, PII, can be many items of information provided by website users, or from third party sources. For example, this could be an email, a name, a phone number, really anything that can be tied back to an individual.
Google Analytics, for example, does not allow to upload any PII into its system, only an anonymous userId id from your CRM etc.
Search Engine Optimization, SEO, has evolved quite substantially over the years.
Mostly gone are the days were you could simply stuff in as many keywords as possible, send a ton of spam links to the site, and rank on top of Google.
A widely used CRM is Salesforce, SF or Salesforce Dot Com.