Consistent execution of AB and multivariate testing is crucial for optimizing website funnels, ultimately enhancing user experience and boosting conversion rates. Leveraging advanced targeting factors supported by progressive analytics tracking enables granular-level targeting, assuring optimal results for your conversion rate optimizations (CRO).
Below are a few conversion rate optimization examples:
CRO examples
Often, the power of small amendments, like changing the color of buttons, in positively influencing conversion rates goes unnoticed. Consider Amazon’s success; they’ve meticulously identified the most effective colors for ‘add-to-cart’ and other call-to-action (CTA) buttons.
Such enhancements can be implemented through a straightforward A/B test focusing on color variations, or a multivariate analysis that incorporates changes to the CTA text as well.
I carry out these tests using a variety of tools, such as Google Optimize, Optimizely, and Adobe Target, to name a few.
In the example below, I’ve conducted a hypothetical experiment with Google Optimize, testing the original button against two different color alternatives.
