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Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business.

Google Analytics for Power Users builds on learners' advanced understanding of Google Analytics. Now that you're familiar with the range of features Analytics offers, put your knowledge into action.

Managing multiple analytics and marketing tags for your site can be a challenge.In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

By earning the Google Ads - Measurement Certification, Google recognizes your ability to: Translate your marketing objectives into measurable actions. Set up tracking to effectively measure sales, app downloads/installs, and/or leads. Understand how to analyze and action on insights from your conversion tracking data.

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

Google Display & Video 360 enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around five integrated modules that work together: Campaigns, Audiences, Creatives, Inventory, and Insights.

The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.

Validate your proficiency with using and optimizing Google Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies.

Google Ads Display Certification. Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.

By earning the Google Ads Video Certification, Google recognizes your ability to: Understand how YouTube's value for creators, users and advertisers can drive brand performance. Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey

The Google Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

• Learn how to design and create a user-friendly, high-performing website with CMS Hub.
• Optimize your website and content strategy for search engines, and track your site's performance over time.
• Leverage the power of the HubSpot CRM with your CMS to personalize your website experience.

• Introduction to HubSpot Marketing Hub
• Improve usage of HubSpot Marketing Hub tools
• Explore case study of how to use Marketing Hub to grow your business

Now take that strategy even further as a Microsoft Advertising Certified Professional.

• Increase your Microsoft Advertising proficiency
• Optimize ad campaigns
• Enjoy member benefits
• Maximize your reporting & tools knowledge